Global Savings Group: The Bargain Empire
The joy of saving money: Germans have a reputation for being particularly ambitious bargain hunters. The Munich-based Global Savings Group proves that discounts work on a global level.
Anyone who shops online knows about discount platforms. Sorted according to vendor, they list the latest discount codes that can be used for discounts when shopping. It is a win-win situation for everyone involved: the customer benefits from money-saving offers, while online retailers expand their reach and sales through the platforms. By means of commission – the key term here is affiliate marketing – the savings platforms receive a percentage of the sales they generate. Because coupon platforms are such crowd pleasers and traffic generators, several large-scale news media sites such as the German Focus or British Daily Mail have integrated discount pages into their sites.
It is on this relatively simple principle that the Munich Global Savings Group has developed a global discount page empire. According to the company, the startup is Europe’s market leader and one of the major industry players on a global level. With more than 40 platforms, the company is active in 24 countries, works with approximately 20,000 retailers and generated a turnover of 232 million euros in 2015 through the linked shopping sites.